[1]
Viet Ha, N.T. and Phuong, N.T. 2026. How Short-Form Video Creates Consumer Value: The Role of Brand Attitude in Driving Purchase Intention on E-Commerce Platform. Journal of Social Science and Human Research Studies. 2, 04 (Apr. 2026), 459–469. DOI:https://doi.org/10.65150/EP-jsshrs/V2E4/2026-20.