VIET HA, Nguyen Thi; PHUONG, Nguyen Thi. How Short-Form Video Creates Consumer Value: The Role of Brand Attitude in Driving Purchase Intention on E-Commerce Platform. Journal of Social Science and Human Research Studies, [S. l.], v. 2, n. 04, p. 459–469, 2026. DOI: 10.65150/EP-jsshrs/V2E4/2026-20. Disponível em: https://jsshrs.ep-journals.org/index.php/jsshrs/article/view/170. Acesso em: 28 sep. 2026.