[1]
N. T. Viet Ha and N. T. Phuong, “How Short-Form Video Creates Consumer Value: The Role of Brand Attitude in Driving Purchase Intention on E-Commerce Platform”, JSSHRS, vol. 2, no. 04, pp. 459–469, Apr. 2026, doi: 10.65150/EP-jsshrs/V2E4/2026-20.