Viet Ha, Nguyen Thi, and Nguyen Thi Phuong. “How Short-Form Video Creates Consumer Value: The Role of Brand Attitude in Driving Purchase Intention on E-Commerce Platform”. Journal of Social Science and Human Research Studies, vol. 2, no. 04, Apr. 2026, pp. 459-6, https://doi.org/10.65150/EP-jsshrs/V2E4/2026-20.