The Impact of Media Strategy on Local Radio Stations: A Case Study on Drug Addiction Through Reports From DJA-FM Radio, During the Period 2016-2020
DOI:
https://doi.org/10.65150/EP-jsshrs/V1E6/2025-13Keywords:
Strategy, Media, Local Radio Stations, Drugs.Abstract
This study examines the topic of media strategy in local radio stations, taking the issue of drug abuse as addressed in the reports of DJA-FM, Radio as a case study. The subject is presented and structured into chapters and sections according to the planned outline, as follows:
The first chapter of this study discusses the role of local radio stations and their broadcasting of programs on the dangers and harmful effects of drugs in society. It includes three sections that cover the stages of radio broadcasting, the types of radio stations, their capacities, characteristics, importance, and the tools of communication.
The first section focuses on radio programs, the skills required to prepare such programs, radio influence, and the target audience.
The second section addresses drugs, their types, and the harms resulting from drug abuse.
The third and final section sheds light on DJA-FM, Radio, revealing its nature, its development, and the types of programs it offers to the community.
Through this study, the researcher reached several findings, including:
Local radio stations serve as an effective tool for awareness campaigns and for reinforcing educational messages within society.
DJA-FM, Radio has improved its performance in order to enhance its awareness programs aimed at large segments of the population.
Upon completing the final form of this study, the researcher recommends the following:
Despite the efforts made by local radio stations to raise awareness among the Chadian population about the dangers of drugs, there remains a need to intensify these efforts to reach a wider societal segment.
Local radio stations should improve certain aspects of their work environment, particularly internal facilities, and provide written documents and archives that researchers and intellectuals can consult.
References
1) Al- Athar : Definition and Meaning of Al- Athar in the Al- Ma'ani Al- Jami ' Dictionary, Arabic-Arabic Dictionary. Al- Ma'ani https://www.almaany.com, 05/12/2025.
2) Jafar and Hassan: Drugs and Tobacco and Their Harmful Effects, Dar Al- Harf Al- Arabi for Printing, Publishing and Distribution, Lebanon, 2002.
3) Al- Zarad and Faisal : Alcohol and Drug Addiction, Dar Al- Ilm , Printing, Publishing and Distribution, Lebanon, 2009.
4) Abdulaziz Sharaf : Introduction to Media, Dar Al- Kitab Al- Masri , Cairo, Egypt.
5) Atiyat and Abdulrahman Shaaban : Drugs and Dangerous Substances and the Responsibility for Combating Them, Naif Arab Academy of Security Sciences, Riyadh.
6) National Commission for Combating Drugs: Prevention of Drug and Psychoactive Substance Use, Between Theory and Practice, Review of the Ministry of the Interior, 2016. 7. Maguy Helwani : Introduction to radio and television art, publication and distribution, Alame Al- Kutub Printing House , Cairo, 2000.
7) Mohamed ben Yahya Al- Najimi : Drugs and their regulations in Islamic Sharia, Research and Study Center, Naif Arab University for Security Sciences, 1st edition, 2004.
8) Mohamed Miner Hajjaj : The Media Dictionary, Dar Al- Fajr for Publishing and Distribution, 1st edition, 2004.
9) Mostafa Mohamed Issa Fallatah : Audio Broadcasting as a Means of Communication and Education, King Faisal University , 1st edition, 1998.
10) Mansour Abdulmajid Sayed Ahmed: Addiction, its causes and preventive and therapeutic manifestations, Ministry of the Interior, Drug Control Research Center, Riyadh, 1406 AH.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Dr. Abakar Assileck Abakar (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
